OUT: album 'See Us Rise - And Win' by James BKS
‘See Us Rise – And Win’ is the bold and deeply personal new deluxe album from James BKS, a French-Cameroonian artist, producer and visionary storyteller. A creative force whose sound bridges France, Cameroon and the United States, he has carved out his own niche in the global music scene.
Drawing on his Bikutsi heritage and his background as the son of the legendary saxophonist Manu Dibango, he fuses West African rhythms and chant-driven hooks with modern HipHop to create a cinematic style that is both intimate and epic.
Having crafted hits for Snoop Dogg, Akon and other global stars, James now stands firmly in his own spotlight, creating music charged with purpose, identity and emotional honesty.
‘See Us Rise – And Win’ is an expansion of his 2025 EP ‘See Us Rise’, adding four new tracks that reflect vulnerability, heritage, and growth. This deluxe edition was born at a turning point in James's life: the moment he stopped creating for approval and chose to create for connection instead. Each track explores victories, doubts, friendships, temptation, and healing with unfiltered clarity. One of the standout tracks is the 'Milly Vanity – Remix', featuring Fab Morvan, one half of the Milli Vanilli duo. Written after James watched the 2023 Paramount+ documentary about the duo, the song reimagines their painful legacy as one of redemption. With Morvan himself joining the remix, the track becomes a powerful narrative of truth, accountability, lost innocence and the courage to recover from public humiliation. James transforms a saga once defined by scandal into a message about reclaiming one's identity and standing tall again.
Throughout the album, James BKS invites listeners to reflect on rhythm and resilience, offering an open space where masks fall and healing begins. 'See Us Rise – And Win' is not just a project, but a call to rise together, tell the truth and win with authenticity.
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