40,000 people at Because Beaubourg
Because Beaubourg, launched by our french partner Because Music just a week ago, made a lasting impression and was a tremendous popular success, bringing together 40,000 people at the Centre Pompidou over two days and two nights.
It was a bold gamble: in barely two months, to show that Because Music — an international and independent label built on the synergy between publishing, production, and live performance — could, twenty years after its creation, bring to life an exceptional event in an exceptional venue.
Because Beaubourg was entirely conceived through a remarkable collaboration between the teams at the Centre Pompidou, the French and international teams at BecauseMusic, and those at Corida, who ensured the technical and artistic production.
From concept to production, from programming to showcasing both established and emerging artists; from audiovisual production to digital communication — everything was imagined, created, and delivered in-house. In just two days, Because demonstrated its ability to fully master the entire creative and distribution chain, both physical and digital.
The result was a magnificent demonstration of our synergies, and of the complementarity of our talents in amplifying our artists’ work on a global scale.